Seven Seven – Pat Primo

Seven Seven came to us with a very specific brief: video and photoshoot for their new winter collection, give the brand a new personality and build a customer for life.  They wanted to increase traffic and awareness and we had to be real carefull on how to bring that with video and photoshoot.

Our experienced team of photographers and digital designers specialists collaborate to produce a creatively unique brand identity, design, and message.  Kreative Creative Agency and its photographers came up with new, creative ways to reach busy and distracted consumers. To land these assignments, photographers have to demonstrate not only a comfort with the medium in which the work will appear, but an understanding of what the brand is trying to project.

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Kreative Creative Agency had to create a campaign that will show across digital and retail channels. Featuring a new premium collection, it was needed to extend the brand’s appeal and assert it’s authority with a perceptive, contemporary audience.

We built a library of photography and video for all marketing strategies. We shot warm, spirited lifestyle imagery and paired it with bold, playful copy lines. The combination was a campaign that felt immediately optimistic.

 

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Faced with an increasingly competitive environment from rivals, Seven Seven turn to Kreative Creative Agency to develop a new strategic and creative direction that would deliver a measurable step-change by differentiating it from the competition and elevating its fashion credentials.

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Jon Sonen

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