Seven Seven – Pat Primo
Kreative Creative Agency had to create a campaign that will show across digital and retail channels. Featuring a new premium collection, it was needed to extend the brand’s appeal and assert it’s authority with a perceptive, contemporary audience.
We built a library of photography and video for all marketing strategies. We shot warm, spirited lifestyle imagery and paired it with bold, playful copy lines. The combination was a campaign that felt immediately optimistic.
Faced with an increasingly competitive environment from rivals, Seven Seven turn to Kreative Creative Agency to develop a new strategic and creative direction that would deliver a measurable step-change by differentiating it from the competition and elevating its fashion credentials.
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